APPROACH
Sales and Marketing activities should not be undertaken without a strategy. Understanding what questions and actions the results are intended to support is critical to the success of the sales and marketing activities. The Macurian team has developed what we call Value Oriented Approach. A Value Orientation emphasizes defining and measuring value for your customers and your team.
TOOLS
Macurian empowers you to investigate, hypothesis, strategize and take action to help build brand awareness and drive sales.
Customer Segmentation
- Precisely identify the group of customers that exhibit the undesired or desired behavior using Artificial Intelligence and Machine Learning techniques
- Pinpoint the exact characteristics of the customers to target
Strategy
- Combine marketing goals and objectives into a cohesive plan
- Define specific tactics to realize each objective
Tactics
- Social Media Advertising
- Social Media Posting
- Performance Measurement
SERVICES
Not sure how to begin the journey to improving your Sales and Marketing?
We can help. We will work with your team to perform a review of your organization and determine how best to proceed.
- Create Ideal Customer Profile and Segmentation
- Define Marketing Objectives
- Create Sales and Marketing Strategy
- Social Media Advertising
- Social Media Posting
