TOOLS

Macurian's approach empowers you to investigate, hypothesis, strategize and take action on customer and prospect insights.

bahvioural

Behavioral Segmentation

  • Precisely identify the group of customers that exhibit the undesired or desired behavior using Artificial Intelligence and Machine Learning techniques
  • Pinpoint the exact characteristics of the customers to target
fore

Forecasting

  • Use historical data to forecast the metrics of interest
  • Modify the levers to simulate various market and internal conditions, and drill into the results
pricing

Targeting Strategy

  • Group the customers to target them differently – create behavioral or custom groups
  • Assign strategies to the groups – give them quantity discounts, or product version options etc.
experimentation

Experimentation

  • Record, track and analyze the different customer behavior resulting from different strategies
  • Perform analysis on the results of your tests and compare
optmization

Optimization

  • Automate some ad-spend decisions to improve efficiency!
  • Find the precise messaging and product offers for each customer based on the deployed strategies and constraints!
allocation

Allocation

  • Decide which online properties to advertise on
  • Approve, reject or modify the advertising spend allocations