APPROACH
A recent study indicates that only between 20% and 30% of the projected revenue and efficiency improvements that can be gained by analytics and A.I. projects have been realized by firms undertaking those types of projects. The top performers have been able to show 3 to 5 times higher return on their A.I. investments. According to a survey of these top performing firms, the main reason for the improved performance was the firms’ ability to embed analytics and A.I. insights into their daily operations
SOFTWARE
Macurian is an A. I. based platform that empowers you to investigate, hypothesis, strategize and take action on customer and prospect insights.
Behavioral Segmentation
- Precisely identify the group of customers that exhibit the undesired or desired behavior using Artificial Intelligence and Machine Learning techniques
- Pinpoint the exact characteristics of the customers to target
Forecasting
- Use the data already in the tool to forecast the metrics of interest
- Modify the levers to simulate various market and internal conditions, and drill into the results
Pricing Strategy
- Group the customers to target them differently – create behavioral or custom groups
- Assign strategies to the groups – give them quantity discounts, or product version options, or use our scientific pricing!
SERVICES
Not sure how to begin the journey to improving your Sales and Marketing?
We can help. We will work with your team to perform a review of your organization and determine how best to proceed.
- Create Ideal Customer Profile
- Define Customer Segmentation
- Define Marketing Objectives
- Create Sales and Marketing Strategy
- Allocate Advertising Spend
- Define and Measure Performance
