Support for Live product presentation: Live product presentation allows vendors to give their brands some additional personality. By introducing marketing that goes beyond simply listing a product, its benefits and attributes, and some pictures, vendors can more effectively build their brands and give consumers a better idea of the brand’s direction. 

Revenue share for any ads presented while buyers are viewing your content/making a purchase: Receiving a share of the revenue generated from any ad placements on your content or personalized storefront allows you to invest more into your business. Vendors and brand owners deserve to benefit from the traffic that they drive to the platform and this is one way in which they will receive that benefit in a monetary manner. 

Office hours allow brands to capitalize on their expertise and personalized service: Smaller firms can differentiate on the level of service and product knowledge. This is especially important for smaller or newer brands for whom building strong relationships with their customers is particularly salient. This allows for the provision of the same kind of assistance that consumers might get when shopping in physical malls from the comfort of their homes.

Promoted marketplace (like a mall): The platform provides a promoted marketplace that allows smaller businesses to gain exposure. Much like an actual mall that provides the advantage of foot traffic, this platform allows consumers to organically discover new brands while patronizing a different brand, searching for a particular item, or just perusing the marketplace. 

Choice of channels/content/product info: Buyers who use this platform have the added benefit of being able to discover a whole host of smaller brands that they might not have come across otherwise. They can also engage with the brands that they love and the ones that they are curious about in a number of ways. They are able to watch lives, attend office hour events, and request one-on-one virtual interaction with brands or vendors. 

Receive platform rewards for seeing ads while you shop: Unlike most other shopping and social platforms that profit off of the personal information of its users without the users themselves having much say in the matter, this platform allows for users to opt-in to targeted ads. They will also benefit directly from choosing to see these ads by receiving credits that can be used to make purchases in the marketplace

Interactive shopping experience: The advent of the global pandemic brought on by the coronavirus has shown us just how important it is to have interactive shopping experiences options at a distance. This platform will fulfill the market need for a marketplace dedicated to virtually delivering all of the benefits of the social shopping aspects of malls while also making it easier for smaller businesses to build and maintain their clientele. 

Targeted ads allow for higher customer conversion rates which means getting more for your advertising dollar: These ads will be targeted toward individuals who opt-in to receiving ads that are catered to them (i.e. their demographic identifiers, previous purchasing history

Analytics reporting ensures you are getting a good return on your advertising investment: Accurate and frequent analytics reporting is something that this platform will prioritize. This will contribute to a transparent relationship with advertisers that prioritizes their interests. 

Ad verification, verifies impressions and clicks in order to ensure that actual people (i.e. potential customers) are viewing those ads: Many platforms that sell ad placements are only interested in making the most money possible regardless of how great the return on investment might be for the advertiser. This often takes the form of inflated impression or click values in order to garner premiums from advertisers.