SERVICES
Understanding who your customers are is an important first step along your sales and marketing journey. You cannot know how to find or how to communicate effectively with your customer if you don't have a clear idea of who they are. We will help walk you through the process of identifying your ideal customers and determining if you have more than one target customer group.
When taking on a new marketing initiative, you need to define the goals of those initiatives. An example of a marketing objective might be to “increase brand awareness” or "increase site traffic". There are any number of approaches to achieve your objectives and your strategy helps to document your alternatives and choices. This helps to keep activities aligned and helps you to determine if your activities were successful or need to be altered.
Strategy brings together marketing goals and objectives into a comprehensive plan of activities to meet those goals and objectives. The strategy should drive all marketing activities and provides a single point of refence to help guide decision making. Though ultimately you want to capture your chosen approach, it is often helpful to document any alternatives strategies. These alternatives might be used in the event the selected approach does not perform as expected.
It is estimated than more than 80% of people do online research before making a purchase. In addition, more than 70% of people consult social media to help in the decision process. Social media and online advertising are key components of any marketing mix. We will help you navigate the world of online advertising.
Because social media is such an important part of many buyers’ decision-process, it is imperative that your business seriously consider creating a social media presence. Regularly posting to your followers and providing fresh content is a key to helping grow and keep followers. If you don’t have the time or resources to perform this task, we can take on some of that work for you.
With customer profiles, segmentation and strategy in hand, it is important to document your belief about how certain activities and messaging will influence behavior. This forms the basis of a hypothesis that will be tested using a chosen strategy. This hypothesis driven approach will help evaluate performance and support changes when necessary. The idea is to continually learn and improve upon chosen strategies and tactics.
